Last updated: 1 August 2026
Morgenhof Wine Estate respects your privacy and takes the protection of your personal information seriously.
This Privacy Policy explains what personal information Morgenhof collects, how the information is used, who receives the information, and the rights available to you.
Morgenhof processes personal information in accordance with the Protection of Personal Information Act 4 of 2013, known as POPIA, and other applicable South African laws.
Who we are
Morgenhof Wine Estate is the responsible party for personal information processed through the Morgenhof website, online wine store, wine club, event registrations, bookings, enquiries, and marketing communications.
Contact details:
Morgenhof Wine Estate
R44 Klapmuts Road
Stellenbosch
South Africa
Telephone: +27 21 207 2544
Email: marketing@morgenhof.com
Information Officer: Cameron Boustead, Chief Executive Officer
Deputy Information Officer: Charmaine Cheminais, Chief Operating Officer
Personal information we collect
Morgenhof collects information you provide directly and technical information generated when you visit the website.
The information collected depends on how you interact with Morgenhof and includes:
• Your name, surname, email address, and telephone number
• Your delivery and billing addresses
• Your account login and wine club membership details
• Your wine orders, preferences, purchases, and delivery information
• Your restaurant, wine tasting, venue, and event booking information
• Your company name, business type, and professional details when registering for trade events
• Your partner’s name, planned wedding date, estimated guest count, and planning stage when registering for wedding events
• Your enquiries, requests, feedback, and correspondence
• Your newsletter and marketing preferences
• Your IP address, browser type, device information, website activity, and referring page
• Information required to confirm that you meet the legal age requirement for purchasing alcohol
Morgenhof only requests information relevant to the service, transaction, registration, or communication involved.
Payment information
Online wine purchases and wine club payments are processed through Commerce7 and the payment provider connected to the Morgenhof online store, including Paystack where applicable.
Payment providers process your card and transaction details through their secure systems. Morgenhof does not store your full card number, security code, or complete payment credentials on the website.
Payment providers process information according to their own privacy and security terms.
How we use your information
Morgenhof processes personal information for the following purposes:
• Creating and managing your online account
• Processing payments, wine orders, and deliveries
• Managing wine club memberships, shipments, benefits, promotions, and allocations
• Confirming restaurant, wine tasting, venue, and event bookings
• Managing registrations for open days and other estate events
• Responding to enquiries and providing customer support
• Sending order confirmations, booking confirmations, reminders, and service messages
• Confirming your legal eligibility to purchase alcohol
• Managing complaints, refunds, disputes, and account questions
• Sending news, event information, wine releases, and offers where you have agreed to receive marketing
• Measuring website traffic and understanding how visitors use the website
• Improving the website, services, events, products, and customer experience
• Preventing fraud, misuse, and security incidents
• Meeting accounting, tax, regulatory, and legal obligations
• Establishing, exercising, or defending legal rights
Lawful grounds for processing
Morgenhof processes personal information where:
• You have provided consent
• Processing is required to complete a purchase, booking, registration, membership, or other agreement with you
• Processing is required by law
• Processing protects a legitimate interest of Morgenhof or another person without unfairly affecting your rights
• Processing protects your legitimate interests
You may withdraw consent for optional processing, including direct marketing, at any time.
Withdrawing consent does not affect processing completed lawfully before the withdrawal.
Marketing communications
Morgenhof sends marketing communications where you have selected the relevant consent option, subscribed to a mailing list, or where another lawful basis permits communication.
Marketing messages might include:
• Morgenhof wines and new releases
• Wine club news and member benefits
• Events and open days
• Restaurant and estate experiences
• Special offers and promotions
You may unsubscribe by selecting the unsubscribe link in a marketing email or emailing marketing@morgenhof.com.
Unsubscribing from marketing does not stop essential order, membership, payment, booking, or service messages.
Morgenhof does not sell your personal information.
Sharing your information
Morgenhof shares personal information only where required for a service, transaction, business operation, or legal obligation.
Recipients might include:
• Commerce7, which supports the online store, customer accounts, and wine club
• Paystack and other payment service providers
• Email and marketing service providers
• Google Analytics
• Delivery and courier companies
• Restaurant, event, venue, and reservation service providers
• Professional advisers, accountants, auditors, insurers, and legal representatives
• Government bodies, regulators, law enforcement agencies, and courts where required by law
Service providers receive only the information needed to perform their agreed services. Morgenhof requires service providers to handle personal information securely and lawfully.
International processing
Some technology providers, including Google and Commerce7, operate systems or service providers outside South Africa.
Where personal information is processed outside South Africa, Morgenhof takes reasonable steps to ensure the recipient applies appropriate privacy and security safeguards as required by POPIA.
Cookies and website analytics
The Morgenhof website uses cookies and similar technologies.
Essential cookies support functions such as:
• Website security
• Customer account sessions
• Shopping carts and checkout
• Wine club and Commerce7 services
• Saving website and cookie preferences
• Maintaining website functionality
Morgenhof also uses Google Analytics to understand website usage. Google Analytics processes information such as browser and device details, general location information, pages visited, visit duration, and interactions with the website.
Google Analytics does not provide Morgenhof with your full card details or information entered during payment.
The website does not currently use the Meta Pixel or Google Ads conversion tracking.
You may manage non-essential cookies through the website cookie controls and your browser settings. Blocking essential cookies might prevent the store, customer account, or checkout from working correctly.
Alcohol sales and children’s information
The Morgenhof website, online wine store, and wine club are intended for people aged 18 or older.
Morgenhof does not knowingly sell alcohol to anyone under 18.
Where age confirmation is required, the information is processed to meet legal obligations relating to alcohol sales.
If Morgenhof learns that personal information belonging to a child was submitted without proper authorisation, Morgenhof will take reasonable steps to remove the information.
Information security
Morgenhof applies reasonable technical and organisational safeguards to protect personal information against:
• Loss or destruction
• Unauthorised access
• Unlawful use or disclosure
• Accidental alteration
• Security breaches and misuse
Safeguards include controlled access, account authentication, secure service providers, system maintenance, and access restrictions.
No online system provides absolute security. Morgenhof will respond to confirmed personal-information security incidents according to POPIA and notify affected parties or the Information Regulator where required.
Information retention
Morgenhof retains personal information only for as long as needed for:
• The purpose for which the information was collected
• Customer accounts, orders, deliveries, memberships, and bookings
• Legal, tax, accounting, and regulatory requirements
• Complaints, disputes, and legal claims
• Fraud prevention and security
When Morgenhof no longer requires personal information, the information will be deleted, destroyed, anonymised, or securely archived where the law requires continued retention.
Your rights
Subject to POPIA and other applicable laws, you have the right to:
• Ask whether Morgenhof holds personal information about you
• Request access to your personal information
• Ask for inaccurate or incomplete information to be corrected
• Request deletion or destruction where legally permitted
• Object to certain processing
• Withdraw consent
• Object to direct marketing
• Request information about third parties who received your personal information
• Lodge a complaint with the Information Regulator
Morgenhof might request proof of identity before processing a request. This step protects personal information from unauthorised access.
Send privacy requests to marketing@morgenhof.com.
Access to information and PAIA
Requests for access to records held by Morgenhof are handled under the Promotion of Access to Information Act 2 of 2000, known as PAIA.
Morgenhof is preparing its PAIA Manual. Until the manual is published, PAIA requests should be sent to the Information Officer at marketing@morgenhof.com.
The request should include:
• Your full name and contact details
• A clear description of the record requested
• The form in which you wish to receive the record
• The right you seek to exercise or protect
• An explanation of why the requested record is required
Applicable identity checks, statutory forms, fees, grounds for refusal, and response periods will apply under PAIA.
Complaints
Please send privacy complaints to:
Information Officer
Morgenhof Wine Estate
Email: marketing@morgenhof.com
Telephone: +27 21 207 2544
You also have the right to lodge a complaint with the Information Regulator of South Africa through the Information Regulator complaints service.
Third-party websites
The Morgenhof website might contain links to external websites, booking platforms, payment services, or social media services.
Those services operate under their own privacy policies. Morgenhof is not responsible for the privacy practices or content of external websites.
Changes to this Privacy Policy
Morgenhof will review and update this Privacy Policy when its services, website features, providers, or legal obligations change.
The latest version will remain available on this page. The “Last updated” date identifies the current version.
Contact Morgenhof
For privacy, marketing, or personal-information requests, contact:
Morgenhof Wine Estate
R44 Klapmuts Road
Stellenbosch
South Africa
Telephone: +27 21 207 2544
Email: marketing@morgenhof.com
Information Officer: Cameron Boustead, Chief Executive Officer
Deputy Information Officer: Charmaine Cheminais, Chief Operating Officer
